At first, I was skeptical about trying new brands of charcoal-- we've tried almost everything out there but never heard of Coconut Charcoal. I was surprised by the consistent heat and long lasting burn this charcoal provides. The efficient heat is able to seal up all the delicious juice and flavor inside the meat, and it is reusable! Thank you for making the famous Stewart family BBQ even more famous!

-Tim Stewart (Houston, TX)

As an environmentally conscious consumer, I was thrilled to learn that aFire had brought a green focus to the grilling industry. Finally, a company that is taking a 21st century approach, while outperforming ordinary charcoal.

-Joel Adler (San Diego, CA)

I tried aFire's Instant Light Charcoal box recently, and I can't believe how easy charcoal grilling is. It is so convenient! With just one match, I had the grill ready to go in less than 15 minutes and the food came out absolutely fantastic. No mess, no fuss, and my friends think I'm a grilling natural. I still haven't told them what my secret is.

-Jessica Moniz (Houston, TX)